In last week's Enolytics 101, we looked at three reasons why wineries don't use Enolytics. (Spoiler alert: It's new. I'm too busy. And I don't have the budget.)

This week, we're looking at ten reasons why wineries DO use Enolytics. To provide some perspective, we asked for input from wineries on each side of the size and volume spectrum. The list you see below is drawn in particular from feedback from Bart O'Brien of O'Brien Estate in Napa, and Kristine Mason of Joseph Phelps Vineyards, also in Napa.

1. Retain current customers

2. Segment customers by demographics like gender, affluence and generation. "The more we understand our customer, the better we can meet their needs and desires," Kristine said, "and not waste time/dollars on irrelevant offers and programs."

3. Measure success in every DTC channel

4. Confident use of accurate data

5. Make effective business decisions

6. Use trends to make predictive decisions for an individual winery

7. Track purchase patterns and behaviors

8. Identify likely long-term members

9. Make real-time decisions

10. Improve on reporting capabilities from current DTC systems

Bart sums it up: "This type of information can more than pay back the investment in Enolytics, many times over."

We're biased, of course, but we think all of that makes for a very convincing argument.

Let us help you get started too. Reach out any time.

Thank you, as always, for reading —
Cathy
cathy@enolytics.com
+1.702.528.3717