Enolytics is not what it was supposed to be.

That is, what we thought Enolytics was going to be when we launched last year is not what it actually is, now. And I’m willing to bet that what Enolytics is, six or twelve months from now, will not be exactly what we think at the moment.

I suppose that’s the thing about launching a startup. It means developing a new idea, building the prototype, failing fast, adjusting, iterating, adjusting again.

It’s incredibly dynamic and exciting, and sometimes you’re right and sometimes you’re way off. Sometimes, too, an opportunity comes knocking on your door that you did not expect. But that you’re sure happy to see.

Today I’d like to introduce you to some of these unexpected and very welcome guests.

They come from abroad.

As in, six different countries in Europe, three in South America, and also China.

It started when one client, whose first engagement was about wine consumers in the US, suggested we replicate the project but in Europe.

And here’s what we learned: the footprint of our data partners in this case is actually bigger in Europe than it is in the US.

In other words, we actually know as much if not more – in a statistically significant way – about consumer behavior and sentiment around our client’s wines abroad than we do in the market that started the ball rolling, which already has an incredible amount of consumer data.

This was an eye-opener and a very welcome development, both for the client and for us.

The questions around data that are coming from South America and China are different. They have different personalities, different demands, and different ideas about what data can do for them.

There’s a lot to figure out, about things like localizing outreach, mapping, languages and identifying patterns and trends, and we’re looking forward very much to the challenges, directions, and opportunities they pose.

Thank you for being interested in the ongoing development of Enolytics. Your questions and feedback are invaluable for our next iterations.

Please keep them coming.