There are a few key moments in every writer’s annual cycle when we pause and take stock.

It varies writer to writer, and certainly we recalibrate on a near-daily basis, depending on current news and developments.

For Enolytics, and the flow of these Enolytics 101 posts, I typically take stock of the "big picture" at three pivot points each year.

1. At the beginning of December, which is when I look back and reflect
2. In the middle of January, which is when I look ahead and envision possibilities
3. At the end of the summer, which is this very sweet spot in between the exhale of vacation and the build up of adrenaline for the busiest season of the year.

Right now, in other words, we’re studying our own analytics around the content that resonated with you the most. We’re getting a read, across all platforms and feedback, on which topics matter to you and where we ought to dig deeper.

Here were the five most popular Enolytics 101 posts so far this year (numbers 1 to 5), along with the five most popular posts from the last four months of last year (numbers 6 to 10). The second half of this list tells us about the seasonality of our content: which topics matter most during our industry’s busiest time of the year.

We’re looking forward to diving back into that season, when we see you back here after Labor Day. As always, thank you for reading.

1. How to Treat Your Millennial Customers Differently (June 15, 2018)
2. How to Work with Sales Data from Distributors: A Case Study from Paso Robles (February 16, 2018)
3. Best Time of Year for Chardonnay? You’d Be Surprised (April 6, 2018)
4. Four Takeaways from a Standing Room Only Session at Vinexpo (March 8, 2018)
5. What’s the Next Big Thing for Big Data and Wine? Look Up. Way, Way Up. (July 13, 2018)
6. SevenFifty Technology + Wine Spectator Scores (September 8, 2017)
7. Why Wine Data Isn’t More Widely Utilized (and What We’re Doing About It) (November 30, 2017)
8. Three New Directions for Wine Consumer Data (October 19, 2017)
9. Millennials: The Holy Grail for Next Gen Wine Consumer Behavior (November 9, 2017)
10. Enolytics is Not What it Was Supposed to Be (November 2, 2017)