Your Q4 at work this year might very well look radically different than any Q4 you’ve ever experienced before.

(I know ours does.)

So this week, I’d like to share a few ideas from wine and spirits businesses who are leaning into their data, in order to make the most of October-November-December in this wildly weird, gut-wrenching year.

Here are three questions that capture how we see your peers and colleagues deal with Q4 from the data perspective.

1. 2020 has seen one crisis after another, from the tariffs to COVID to wildfires to restaurant closures. How can supply chain analysis of my brands help me to navigate those landmines with foresight? How much wine should I hold back? How much should I make? How much juice should I sell and/or buy? And etc.

2. How does an analysis of historical depletion data help me to see trends in my portfolio moving forward? How can I use my well-performing brands to pull along the under-performing brands in my portfolio?

3. How can the data help me determine 2021 goals for both my salespeople and the distributors I work with?

These questions aren’t easy, but they are answerable by taking a good look at your data.

We can help.

I’d love to hear what you’re grappling with, as we head into Q4 together.

Thank you, as always, for reading.