Here are three questions I’ve been asking since we launched Enolytics Lite a few weeks ago, as we work through projects with our earliest adopters:

1. What is the easiest thing about this process?

2. What is the hardest thing about this process?

3. And what is the best thing about this process?

There has been a narrow range of responses, and they more or less hover around the heart of an answer to each question.

The easiest thing about the process has been to run reports from within the systems that wineries already use. It’s easy because it’s something that our contacts at wineries already do.

The hardest thing about the process has been to get approval to share the data, even when the process is secure.

And the best thing about the process is that it’s empowering.

It’s empowering because it opens people’s eyes to things they hadn’t seen before about their own business, things that were actually there all along.

It’s empowering because now these people see tangible steps that they can take to engage their customers better, because they understand their customers better.

And it’s empowering because “data” isn’t such a scary word anymore. Enolytics Lite isn’t about utilizing the strongest, most sophisticated analytical tools. It’s about utilizing a set of essential tools that can help wineries right now.

How would you answer those three questions? What are the easiest and the hardest things about a data-related project you’ve done in wine? And what was, in the end, the best thing about it?

Please let us know. We’ve written a one-pager to walk you through the process, whether you’ve worked with data before and especially if you haven’t. We’re still working on it, and I’d love to hear your feedback in the meantime.

I look forward to that, and thank you as always for reading –

Cathy