This week we’re very happy to share with you a new addition to our content.

The Enolytics Video page is live now, and we hope you’ll take a look. Be sure to turn on your sound, as the videos are narrated and you can pause/play at your own pace.

If you tuned into our webinar yesterday with WineDirect and Sovos ShipCompliant, thank you. (If you missed it, no worries, as we’ll be sharing the recording shortly.) The post-pandemic DTC planning webinar was the catalyst for the first two videos that will live on this page:

Identifying At-Risk Wine Club Members, and

Identifying and Fixing “Bad” Data

We expect the next piece of video content to focus on using predictive analytics to gauge price elasticity, in order to help wineries answer one of the most endlessly challenging questions, “Should I raise the price of my wine?”

Please stay tuned for that, particularly since we believe predictive analytics is the game-changer when it comes to wine + data. It isn’t the only tool in our toolkit, but it’s an important one.

Thank you for reading. Thank you for watching. Thank you especially for joining us on this journey. It’s proving to be quite a ride.

Stay safe, and naturally be in touch with any ideas or feedback —

Cathy