How has the idea of “value wine” evolved during COVID?

That was one of the questions that Winesellers Ltd co-President Adam Sager wanted to understand thoroughly, as he prepared to record last week’s Vinepair Podcast with co-founder and host Adam Teeter.

Winesellers, and Adam himself, already knew at the gut level how COVID was impacting sales at each level of their portfolio, value and otherwise. He and his team are living and breathing that reality every single day.

But what does the data say, brand by brand, price point by price point, trend by trend, and in relation to their competitors?

How could Winesellers lead from the front, in a conversation with Vinepair about value wine and the use of data more generally?

In the bigger picture, how could they understand the data so thoroughly that Winesellers’ business strategy moving forward feels informed and stable, particularly during this volatile time?

Those were a few of the top-of-mind questions, as we’ve worked alongside Winesellers these past few weeks to provide some answers and intelligence about their business, as research for the podcast and beyond. 

“We needed to bring new data analytics capabilities into our company and identify our unique opportunity to reframe the value wine conversation,” said Sager. “Enolytics has really helped us visualize those capabilities across sales and marketing. Their expertise is vital to how we are future-proofing ourselves and our brands for success in these volatile times.”

The Vinepair podcast “Next Round” episode with Sager is available on iTunes and Spotify, and I hope very much that you’ll listen in.

Please be in touch with any questions or ideas.

And thank you, as always, for reading and for listening too –

Cathy