Seven weeks.

That’s how many – actually, how few – weeks are left in 2021 for content we’ll post to our Friday newsletters and to Enolytics 101, skipping the Thanksgiving and December holiday breaks.

Seven weeks to 2022!

Now is the time to finish the year strong in terms of revenue for your wine club and online sales, whether that’s Cyber Monday sales or re-activation campaigns or last-minute curbside pick up offering.

It could also be the time to take a step back, and consider the activity in your tasting room. By “activity” I mean visitors and foot traffic, of course, and I also mean the activity of your teammates and colleagues who engage with the public.

Here are three ideas to consider, especially as we head into end-of-year evaluations for growth.

1. Did your incentive program spur the right actions? Is it time to shift gears, and incentivize more on higher-tier clubs, or other varietals, or other bundles?

2. Does your incentive program blend individual performance measures as well as team performance measures?  We’re all motivated by different things, and it helps to understand the incentives that inspire individual members of your team. Overall, a blended approach covers more bases.

3. Consider prioritizing contact data capture with special rewards or incentives. At Enolytics we see so many sales opportunities lost to wineries who are unable, because of not capturing data, to follow up with paying customers. Tasting room staff are on the front lines of one-and-done sales that wineries want very much to avoid. Incentivize them accordingly.

Tasting rooms, as you know, can be an exceptional source of revenue and opportunity. Give yourself the time and space to refine your practices for optimal growth, of your business and especially your teammates.

Please let me know if we can give you a tour of our Tasting Room module. It’s built into our ecommerce dashboard, and it covers topical areas like Lifetime Performance (of staff members as well as products), customer profiles, and trends and forecasts of sales and value.

I hope this helps.

Thank you, as always, for reading –

Cathy