Enolytics got off to a slow start after our launch, not gonna lie.

Partly that was intentional, especially when it came to developing the software. The personality of Enolytics as a business (and of us as individuals) is deliberate and methodical, more steady-on and tenacious than whimsical or easily distracted. We are patient, and that does not often translate to “fast.”

Partly, too, that slow growth reflected the pace of the wine industry’s adoption of newer technology. Or, to put it more precisely, it took time to identify the people and the community who were already on the path with us, or who were willing and simply needed the invitation and incentive to come onboard.

That community, happily, has grown and continues to grow.

Which means that so do we.

Here are four ways that Enolytics is growing right now.

1. Consulting Services within Budget. Sometimes investing in subject matter experts, who frankly can do a job more quickly and thoroughly, is the best strategic decision and use of your resources. We are reshaping our offerings to include this option at a price that correlates fairly with our software options. It’s a way to mitigate the learning curve and still achieve your goals with the allocated budget.

2. Expanding the Ecosystem of DTC Partners. Our DTC software is built natively, but not exclusively, to WineDirect. We also integrate with Commerce7, and you’ll see that partner ecosystem grow in the coming weeks and months. We’re kicking off with vinSUITE and, for a preview, please join us next week on Tuesday, June 20, for a webinar hosted by vinSUITE where we’ll be discussing Creative Approaches to Attracting New Wine Club Membership. Registration is free.

3. Expanding the DTC / Depletion Combo. This past week it was a pleasure to participate in the VIP Supplier Summit in Burlington, Vermont, where we continue to advocate for combining DTC with depletion data. Our winery clients are already doing it, and connections made this week will grow the adoption even further. Spirits companies, with the evolving regulations around spirits DTC, are “on deck.”

4. Roll Ups into Parent Accounts. If your business runs multiple wineries on separate DTC systems, we’re now able to aggregate the views of those wineries together. Which means that you can see the entirely of your wineries’ DTC business together, plus you can mix-and-match systems. You can also always see the wineries individually, of course. 

Those four developments are guiding our growth, and they reflect our “read” of customer feedback and industry demand right now.

How do they land with you? Are there any that you’d like to discuss, debate, or explore further?

Please let me know. I’m here for it.

Thank you, as always, for reading and for engaging with us as we grow –

Cathy