I don't really know which of these "tricks" and "treats" is the Twix bar, and which is the candy apple, and which is the Kit Kat.

What I do know is that they're a fun grab-bag sampling of some of the tips and techniques that wineries are putting into play, as we head into the biggest ecommerce sales season of the year.

We hope that they spark some ideas for you too.

1. Supply Chain Challenges. Consider pushing up the schedule for your holiday outreach and campaigns in order to accommodate supply chain delays and delivery lead times.

2. Re-Activation Campaign. Have a look at which of your customers bought wine online during the holiday season last year, but haven't bought yet this year. Tailor your message around re-activating them as buyers this season.

3. Black Friday. People will be out and about this year on the Friday after Thanksgiving. Invite them into your tasting room through fun incentives, with a particular focus on customers (and potential customers) who live locally.

4. Cyber Monday. Customers shopping online and through your website on the Monday after Thanksgiving might be a different audience for you than Black Friday shoppers. Your outreach to them can be different, and customized to them, as well.

Bonus Tip: Ben Salisbury and his team analyzed 500 winery websites and assessed their online sales readiness. The results are pretty scary, but there's a lot to learn from his analysis.

5. Corporate Gifters. Last week's Enolytics 101 focused on a hidden category of big spenders: holiday gifters, buying wine for clients and colleagues. Have a look!

Please let us know if we can put these ideas to work for you.

Thank you for reading, as always --
Cathy
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Cathy Huyghe
Email: cathy@enolytics.com
Phone: +1.702.528.3717