By now you know that analytics, applied to wine data, has tremendous potential.

But what are the actual tasks that wine people do with data? How do they put it to work, in order to sell more wine?

Great question, and we’d like to peel back the curtain a bit to respond.

Here are the top five things that users of the Enolytics DTC software want to do. (We monitor our Help widget and Customer Support features constantly. More and more often, we’re able to make a quick movie/Loom in response to an incoming question. The user gets their request answered, as well as a record that they can return to if need be. It’s super clean and efficient.) Keep reading beyond the list of the top five — we’ve added an additional five to further flesh out the picture.

1. Number of orders a customer has purchased before joining a Wine Club

2. Spend and number of visits of Wine Club members in specific period, listed by the associate who signed them up

3. Net Sales and number of orders by Promo Code

4. Average Bottles per Order by month in the Tasting Room

5. Lifetime Value (LTV) according to customer email

I love this list, frankly. Partly that’s because wine people are testing the system, putting it through its paces, and using their imagination about what’s possible. Partly I love the list because these hands-on use cases are not necessarily tasks that we had in mind when we first set out to develop the software. But thanks to the flexibility and bandwidth of the technology, these tasks and so many more are entirely possible, and at users’ fingertips.

I’d love to hear your thoughts on this list. Are they things you’ve wanted to know, too? Do they inspire other ideas, as in, “I wonder if we could also…?”

The answer is probably yes, FYI.

Please let me know if we can get you started with Enolytics too. Remember the 30-day trial, risk-free. It’s a great way to get the ball rolling.

Thank you, as always, for reading —

Cathy

PS Five More Ways to Put Wine + Data to Work for You:

1. Net Sales and Cases Sold by SKU, by Varietal, and by State

2. List of contacts with email marketing status

3. Report of Net Sales and Cases Sold by month for period longer than 1 year

4. Most popular products by their last order date, which helps to identify sold out products

5. Detailed Inventory for a specific date