We love DTC.

Enolytics has cut our teeth on DTC.

A large part of our days and our energy is given to helping wineries grow their DTC business.

And yet, for many wineries, DTC is not the lion’s share of their revenue-generating business.

Usually, the lion’s share of winery business in the US is transacted through the wholesale channel. That reality was a big motivator for our announcement a few weeks ago of our working relationship with VIP to combine DTC and depletion data.

DTC + Depletion Data Together

We think that combination is a game-changer, because it provides visibility into every sales channel altogether – DTC, on-premise, off-premise.

Interested in knowing more?

Please join us on Tuesday next week for a closer look at the DTC/depletion combo during a webinar hosted by Commerce7.

Registration link is here.

Please send any questions in advance so that I’ll be sure to address them.

PS Any NPR fans out there? You’ll understand my JOY at being interviewed this past week for the Tech Cast podcast on WABE, Atlanta’s public radio station. (GAH!) It’s a quick one. Listen here.

Thank you, as always, for reading and for listening –

Cathy