First let me say Thank You, very much, to those of you who registered and tuned in to our webinar with Commerce7 this week on "Better Together: The Power of Combining DTC and Depletion Data."

No worries if you weren't able to attend though. The recording is here and available to all.

Let me bottom line it for you: If you're interested in this topic, I suggest you pay particular attention to minutes 11 to 24 in the video.

That's when we talk about the "layers" of DTC + depletion data, and adding them one on top of the other.

Layer 1: Current on-premise + off-premise accounts

Layer 2: DTC customers + current on-premise + current off-premise accounts

Layer 3: Lost accounts + DTC customers + current on-premise + current off-premise accounts

Layer 4, shown above in a sample market: Possible on-premise accounts + possible off-premise accounts + lost accounts + DTC customers + current on-premise + current off-premise accounts

In other words, the full 360-degree view of your business.

And yes, Layer 4 with the possible on-premise and off-premise accounts is the sweet spot of growth for your business.

Please watch the video for more detail, or just let me know you'd like to talk (+1.702.528.3717 or cathy@enolytics.com).

I'd love to hear your thoughts and feedback on this.

Thank you, as always, for your interest and for reading –
Cathy