This week I eavesdropped on a Master Class for Wine Club managers, which is part of an ongoing series Enolytics hosts for customers.

Here are six examples of what I heard:

• Strategies for increasing how many members you have

• How to increase average tenure of current club members, and their lifetime value

• Segmentation ideas to get to know the different cohorts of your own customers

• How to figure out which wines to include in which Club shipments

• Understanding Club members' churn rates and risk of leaving

I'm pretty sure every Wine Club person I've ever met wants to know these things.

It's totally do-able, for you too.

Wine Club members have always been so valuable for a wine business' bottom line, and moreso now than ever before.

Let's increase their value for you too. Click here to schedule a demo, or just drop me a line via email or phone at +1.702.528.3717.

We'll get you up and running, typically in less than a week.

About the Master Classes: Eight times a month, users of the system (whether they're with WineDirect or Commerce7) can sign up for a different Master Class, including Tasting Room managers, Analysts and Finance Gurus. You can sign up for as many as you want, and cost is included in your subscription.

Thank you, as always, for reading -

Cathy