Let's face it.

If there's a single thing that you could do to help your winery's bottom line, it is very likely to be "grow my wine club."

The question is, how?

Plenty of people running wine clubs around the country are asking exactly that question right now, particularly in the midst of the summer travel season when foot traffic to tasting rooms - the perennial origin of wine club membership - is top of mind.

Please join us for two opportunities this month to learn best practices for growing your wine club. Certainly we'll be taking a data-based approach, that we hope will inspire ideas for your own business.

Next week, vinSUITE is hosting their second annual Wine Club Symposium over two days and six virtual sessions that are all free to register. Chris and I will join Vanessa Bazzani, DTC Manager for Bergström Wines, for the session about "Insider Tips to Boost Club Retention and Engagement Using Data." The session is scheduled for 1 pm PST on Wednesday, July 17. Vanessa's got some Wine Data Superhero tricks of her own to share, and I'm excited for you to hear them.

Then, in two weeks, I'll be joining the Wine Market Council's webinar on "The Voice of the Consumer: Insights into Improving Wine Clubs & Winery Experiences." Dr Liz Thach and Christian Miller will be presenting findings from the Council's new Wine Club / DTC Consumer Benchmark Study, and I'll share some best practices on the topic that we've seen at Enolytics. That webinar is scheduled for Thursday, July 25 at 10 am PST, and you can find more information here.

As always, please let me know if you have any suggestions or questions or ideas. I'd be very glad to hear them.

Thank you!
Cathy