It’s hard to believe, isn’t it?

But here we are, midway through 2021. Midway through!

Regardless of whether you’re happy to see this milestone or not, it’s a useful time to check in on three goals we’ve noticed our colleagues and friends prioritize, when it comes to wine + data in 2021.

1. Ecommerce

2. Depletion Data

3. Data Literacy

Do those goals resonate for you? How’s it going so far this year? And what are the best ways to direct your energy for the next six months?

I’d love to hear.

In the meantime, let me share a few ways we’ve been assessing our own progress around those three themes, and a little bit of a preview of what’s in our pipeline for the rest of 2021.

Ecommerce

It’s been a breakthrough year on this front so far, and we’re incredibly grateful for new clients and their feedback on making the system even better. In the next few months, we’ll be rolling out:

• Goal-setting, and tracking performance against goals

• Benchmarking to enable KPI comparison against peers

• Mailchimp integration for email campaign planning, execution and performance review

• Further optimization of forecasting tools (especially for you, CPAs and CFOs!)

• Abandoned Carts will see a near-real-time interaction, so you can take immediate action and maximize your conversion rate

• Integration with Commerce7

Depletion Data

As the on-premise channel re-opens in our post-COVID environment, depletion data is establishing itself once again as a predominant focus of revenue. Just as with ecommerce data, there is value to be discovered through the analysis and visualization of depletion data. We anticipate heightened interest in this offering as the year progresses.

Data Literacy

“Data literacy” started 2021 as our words of the year and they are still, very much, exactly that. We’re very excited to announce programming on this front with partners in the wholesaler space, beginning with 20 principles of data literacy seen through the lens of wine and spirits distribution in the post-COVID reality. Please stay tuned for more announcements and opportunities in this space.

How about for you? What’s been your experience so far this year? And how can we help?

I look forward to your thoughts, and thank you as always for reading —

Cathy