Let me cut to the chase this week, and jump right in with one of the most critical questions that arose during our webinar on Wednesday with WineDirect:

How to retain Wine Club customers.

Keeping Club customers is more essential than ever, particularly as the industry faces increasing headwinds and churn rates. Your competitors know this. You know this, too, and there's also something very tangible that you can do about it.

Tell us that you'd like to identify the customers who are at risk of leaving your Wine Club. If you're using WineDirect or Commerce7, we'll work with you to identify those members who are at various levels of risk of leaving any of your Clubs.

You will literally have in your hands a list of your own Club members who are at Very High, High, Medium and Low risk of leaving.

Risk assessment is an integral part of the Enolytics software, and we'd like to offer it as our gift to you.

Interested? I hope so. It's a Machine Learning tool that's available at no cost to you.

Knowing your customers at risk is very helpful for customer retention, obviously. Our software also helps with customer acquisition by identifying ideal candidates for joining your Clubs based on their buying behavior. With these acquisition and retention efforts, wineries using Enolytics grow their Clubs four times faster than the average US winery.

Wine business is very challenging right now. We want to contribute effective solutions to the industry.

Please be in touch.

PS You can watch the on-demand version of Wednesday's WineDirect x Enolytics webinar here.

Thank you for reading and for your ongoing interest, as always —
Cathy