"Run your own race."

I grew up playing a lot of sports and I used to love hearing this advice. The runners all around me did their thing - rabbiting out to a quick start, say, or teammates sticking together shoulder-to-shoulder on a narrow trail so no competitor could pass them - but my focus was on the strategy Coach and I had determined ahead of time.

Running your own race works. Which is why I love the metaphor as a theme of the latest DTC report from WineDirect in partnership with Enolytics. Download it now.
Here are two ways that businesses who work with Enolytics are running their own race regardless of the competitors around them. You'll find their stories in the report.

Micro-Segmentation. Leah and Tom at Cépage Direct To Consumer Strategies micro-segment customer lists and purchasing patterns, putting data to optimal use in order to engage with customers at a deeper level. And sell more wine for their winery clients.

Coaching Sales Associates. Sweet Cheeks Winery in Eugene, Oregon literally wins awards for their Tasting Room experience. Looking at individual performance data helps leadership coach their sales team and build a culture of feedback for achieving the best possible results. It's working.

These are the best races for these businesses to run.

What's your best race? And how can we help you get there?

Download the latest report. Drop me a note anytime. We'd love to help.

Thank you, as always, for reading and for your support -
Cathy
cathy@enolytics.com
+1.702.528.3717