You've probably seen by now that the 2021 Silicon Valley Bank Annual State of the Wine Industry survey is open.

We know that many of you take the time, earnestly and sincerely, to complete the survey in full. "We want to do our part," you've told us, to contribute to the all-boats-rise mentality to move the industry forward.

This year, we'd like to do our part also, and make it as quick and easy as possible for you to submit your responses. For wineries who are already on our system, it's a matter of seconds (literally) to pull up answers to the quantitative questions including:

• Question 6, Sales by channel

• Question 8, DTC sales by age group

• Question 9, Price forecasting

• Question 10, Growth/decline in 2021 compared to 2020

• Question 11, Cases sold in 2021 compared to 2020

The best part? There's no estimating. The answers are right there in the data for you to see.

Please schedule a workshop with us and mention that you'd like to review your responses to the SVB survey. We'll be ready for you.

Let's all do our part.

Even if you aren't already a client, you're welcome to schedule a workshop. We'd be happy to show you how the system works, because having continual access to insights about your own data is elemental to your business' growth.

I look forward to being in touch.

Thank you, as always, for reading –
Cathy