Enolytics - Data analytics for the wine and spirits industry.

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New Incremental Wine Sales, Up by 600 Percent Since COVID: Highlights from the Data

It’s one of my favorite questions, to be honest.

In this year’s Silicon Valley Bank survey, that is, which we wrote about last week. We are trying to do our part to streamline the process this year for friends and clients of our ecommerce platform, so we pulled up their data to provide responses for five of the most relevant questions.

“Which of the following has provided the greatest new incremental sales since the beginning of COVID shutdowns/restrictions?” That was Question 21, and do you know why it’s one of my favorites?

Because our clients’ data shows answers like this:

  • Internet sales were up by 600 percent

  • Inside sales were up by 520 percent

  • Tasting room sales were up by 170 percent

The best part IMO?

These numbers, and these results, aren’t estimates.

They are real results. Real transactions. Real sales. From real data.

Our clients know this for sure, and they have solid insights on which to base growth strategies, moving forward.

We can help you to do the same. Let’s set up a conversation, and get to work.

Thank you, as always, for reading —

Cathy