The data that you already have.
 
I’d really like to talk with you about that this week, and I’m feeling a sense of urgency about it. The more I talk with people who are starting to work with their ecommerce data, the clearer it becomes to me that there’s a deep well of potential here that’s going untapped.
 
So let me be as clear about this as I can be.
 
You already have the data that can bring additional revenue to your business.
 
It is already yours. It is robust and full of potential, perhaps a lot more than you’re seeing right now.
 
How do you tap into that potential? How do you make the most of the data that you already have?
 
We’d like, very much, to show you how to do that.

We’ve built some powerful tools into the Enolytics’ ecommerce platform, so we’re going to spend the next few weeks sharing some videos that illustrate how to segment your data in order to accelerate revenue.

This week’s video kicks it off, with highlights from our Standard Segmentation module. Here are three things in particular that will be the most valuable to you and your business:

• Your best friend when it comes to segmentation

• Sample scenarios that you can imagine how to apply to your own business, like “Our winemaker and winery owner are traveling to Chicago for a market visit. I want to segment by ‘all Club members in the Chicago metro area, at moderate-to-high risk of leaving the Club, who reside in affluent zip codes' so that we can invite them to an event." Or else “Show me non-Club members in the Chicago area who have bought through the website in the past 18 months, who are considered high-value or loyal buyers.” And etc.

• Better segmentation starts with better data. We help with cleaning your data, and we also help with setting the data entry standards in the first place.

The video shows a dummy data set from a hypothetical winery, of course, but it’s easy to imagine your own ecommerce data visualized and analyzed instead. Our partnership offer with WineDirect customers is underway until Labor Day, and it includes a 30-day free trial.
 
Which means that you can give it a whirl with your own data, at no risk to you.
 
The Standard Segmentation module is part of that trial.
 
Which means that you can start uncovering the power and the potential of the data that you already have.
 
Schedule a demo here, or just send me an email or give me a call (+1.702.528.3717).
 
I can’t wait to show you what’s possible.
 
Thank you, as always –
Cathy