Let me tell you four stories about the users of Enolytics, and you tell me if any of them ring a bell for you.

New to Data, New to Analytics
This user came to wine for wine, so to speak. Data and analytics wasn't really on their radar but they know it's important, now more than ever, to the growth of their business. Most importantly, they're open to learning and experimenting.

Digital Marketers
They are a natural fit for using new software, since they're already comfortable with data tools and measurements. The processes are familiar, and either DTC data analytics or wholesale data analytics (or a combination of them both) are a symbiotic extension.

"Data People"
They have an affinity for numbers, and enjoy deep dives into everything from segmentation to predictive analytics to trend lines. They leverage their use of data to create campaigns, reports and insights that grow the audience for their wines.

Executives
They are CFOs, Sales Directors, CEOs, CMOs. Their performance at work is regularly measured and quantified. They need to see and act on the whole picture of sales in every channel.

Not every user of Enolytics fits squarely into these profiles, of course. But it's interesting to notice the patterns, not only of usage but also of accessibility by a range of people in different roles within the industry.
Do you see yourself in one of these profiles? I'd be curious to hear.

Thank you, as always for reading, and I look forward to your thoughts -
Cathy