You may already know about our 30-day trial offer to give Enolytics' DTC software a spin. It's risk-free (no payment or credit card required) and we populate the dashboard with your own data, so it's as real-world of a use case as it could possibly be.

Our goal is for as many people in the wine industry as possible to realize the potential of your data to grow their business.

That means putting the tool in your hands. Of course we hope that you'll continue on as a customer after the 30 days are over, but in the meantime you'll have your hands on a powerful resource.

What is the first thing that trial customers do?

I thought it might be going through the "questions" in the Menu one by one, like "Where Did We Sell?" to get a sense of your customers' geography or maybe "What Was Sold Together?" to get a sense of what's in your customers' baskets.

Then I thought it might be the filters, especially those that help you profile your customers by Generation, Zip Code of Affluence, and Gender.

Or else I thought it might be the Data Cleansing module, to see (and then correct) how many invalid birthdays, phone numbers or email addresses are polluting your database.

Those are, in fact, incredibly useful first steps to take when you access your dashboard in the first 30 days.

But the most impactful thing that new users do, when they first start accessing their data through the Enolytics system?

They click on "Who Is At Risk of Leaving the Club?"

That's our churn rate analysis, and there's a proprietary algorithm running in the background to determine which customers are at different levels of risk, from Low to Very High. Then we generate those lists of customers, along with other helpful information like their demographic profiles, how long they've been a Club member, and how many months it's been since their last order.

You can think of it as your "fishing in my own pond" insight. These are customers you do not want to lose, but that are the verge. There's still time to catch them.

We all know the value of the Wine Club channel for DTC sales. The "Who Is At Risk" link underscores the urgency for retaining those people within your community, even moreso as economic uncertainty continues to hover.

I hope you'll let us help you with this, too.

Register for your risk-free trial period, or schedule a demo. And let me know if you have any questions.

It's your data. Let's put it to work for you.

Thank you, as always, for reading —

Cathy