Prowein 2024: Wine industry needs to professionalize to survive
As disposable income continues to contract, the message from Prowein’s seminars, including one hosted this morning by Cathy Huyghe (pictured), of AI specialist Enolytics, is that businesses need to be looking to new ways of connecting with their customers.
“AI won’t replace people, but people who don’t embrace AI will be replaced,” she concluded.