ENO Insights
It’s time to “lift all boats” of the wine industry again, this time using data.
Data is the differentiator for winery businesses to succeed in our technology-centric world.
Now, wineries can gain data-based insights for free, delivered daily, through ENO Insights.
ENO Insights opens the door for wineries to “dip their toe” into using data analytics for their own business, and to contribute to industry-wide collective insights to create the tide that will lift all boats once again.
Benefits to Wineries
Daily and Year to Date (YTD) Performance at a Glance
Wineries receive a daily auto-generated email summarizing their most critical metrics from the day before. The daily email also includes winery performance YTD.
Benchmarking
As we reach statistical significance, wineries have visibility into their performance relative to other wineries’. We start from the broadest scale (country-wide, then regional) and eventually narrow the benchmarking reference geographically according to state and appellation; according to size of winery by volume produced; and according to price point.
Industry-Wide Ticker
ENO Insights wineries contribute to an anonymized “ticker” that reflects industry-wide KPIs (Key Performance Indicators) that are updated daily. Wineries themselves, as well as analysts, media and researchers, can see up-to-date, auto-generated industry performance metrics at a glance.
Easy Three-Step Onboarding Process
Step One: Simply complete this form. This submission gives Enolytics legal permission to pull the winery’s data. Terms & Conditions are available for review here.
Time Commitment: Less than five minutes.
Step Two: The winery sets up user access for Enolytics to pull their data, and populate our DTC software. Enolytics’ DTC provider partners include WineDirect, Commerce7, vinSUITE. Soon we will also integrate with eCellar, OrderPort, Figure and Shopify.
Time Commitment: Less than five minutes.
Step Three: After we have pulled your winery data and configured the automation, you will begin receiving your daily reports. To ensure that these reports are as valuable as possible, we may reach out to request your assistance in mapping certain channels or order types to the appropriate categories (such as Tasting Room, Website, or Wine Club).
Time Commitment: None