Scale Sales Capabilities and Add Business Value to Your Distributor Relationship

Access to depletion data across all of your distributors is challenging. Not any more. Increase velocity, retain accounts and identify new accounts by fishing where the fish are with the help of DTC, geographic and depletion data together. Due to consolidation and increased competition, gone are the days where you can count on your distributor to sell your brands for you. Help them help you by knowing your wholesale business and targeting new accounts and chains.

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Our Software

Explore Enolytics Depletion

Modules

Performance
- Easy-to-understand questions helps you see the Who, What, Where, When and How-Much of your wholesale business
- Highlight top-performing accounts, distributors, markets by sales and volume
- Identify accounts by geographical location and overlap DTC data
- Carefully budget and forecast for your business, using our monthly and 12-month rolling views and predictive analytics.
Accounts
- Track account status by month within distributor, market, type, sales person and state
- Identify what has changed in your accounts including new, regained, and lost accounts
Suggested Expansions
- Identify opportunities to expand your on/off premise business as well as chains
- Utilize advanced geographical mapping, VIP attributes as well as Google Profile attributes to identify “can buy” accounts down to a single square mile area in the country
- Overlay DTC data to understand existing advocates and buyers in the target areas
Inventory
- Understand days inventory on hand, depletion rate, weeks of stock by distributor, SKU and time period
- View your monthly inventory by wine
- Drill-down to inventory levels by SKU, market, distributor and state
Reporting
- Very robust report creation tool that enables you to create any report you need, visualized in a variety of formats, within minutes.
- User-generated report interface empowers you to customize the mix of Dimensions and Measures, according to the information you need to know.
- Bookmark feature enables you to "Save" a report you'll need again and again. The data will refresh with the most recent data, each time you open the report.
Pricing
- Compare FOB pricing across any dimension including account, distributor, market and item
- Understand your price distribution by SKU across price points
- View a scatter graph is pricing by SKU across pricing bands
Combined DTC/Wholesale
- View combined DTC and Wholesale cases sold by channel and month
- Gain a complete picture of cases sold by SKU and DTC/Wholesale channels

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Powerful Analytics

Our software offers a robust range of features such as regained accounts, new points of distribution, on-premise expansion targets, pricing analysis, forecasting and budgeting, and hundreds of key performance indicators. It's an ideal solution for national sales, marketing, accounting, and C-suite executives.
Inventory

Inventory status is at your fingertips at account, distributor and SKU levels. Understand depletion rates, velocity, and weeks of stock in seconds.
Pricing Analysis

Compare item prices to average FOB pricing by account, distributor, sales person, chain and item levels.