RedChirp and Enolytics: Case Study in Targeting the Right Audiences for Wine DTC

Image Credit: Wired

Not gonna lie. I was not a believer.

In the idea, that is, that people would want to buy wine via text messages.

(You too? Or were on board with it from the start?)

I was not. But then I kept noticing Jennie Gilbert from RedChirp, and I listened to her thoughtful, practical approach to this new-to-wine sales channel.

My "no" turned into a "maybe."

Then I spoke with Jennie directly, and we also started looking into the data about wine sales via text messaging. It is small, no doubt, but it is growing fast.

Like, exponentially fast.

So we decided to team up on a case study, helping wineries create hyper-specific audiences to receive unique, curated outreach and offers. The timing is especially good as we head into the holiday season.

Here's how things are shaping up.

Step One: Wineries
We brainstormed with four partner wineries about who they want to reach, with which offers, at what days and times.

Step Two: Pulling the Lists
Enolytics helps to create accurate customer lists according to those parameters.

Step Three: Execution
RedChirp helps to craft the messages, cue up the texts, and send the communications.

Step Four: Analyze and Report
Naturally, we’ll measure the results and report on the findings. Please stay tuned for that.

It’s been a fascinating process, let me tell you. And, more importantly we hope, a useful and valuable exercise for the wineries.

In the meantime, we're learning a lot and looking forward to sharing the results soon.

Please be in touch with any questions or ideas, on this or pretty much anything else, +1.702.528.3717 or cathy@enolytics.com.

Thank you, as always, for your interest in trying new things –
Cathy