The ace up Enolytics’ sleeve is, without a doubt, our team of data scientists.

What makes them so special?

Two things.

First is their professional history of working with data, which amounts to 50+ years of experience.

Second is that this experience happened far from the wine world, in healthcare, in fact, which is significantly farther along the data journey than the wine industry has been so far. It’s a difference of tools and skillset, and mining the data for business intelligence.

Data is data, and analytics are analytics. But how, exactly, does experience in healthcare transfer over to the wine industry?

That was a question we heard this past week, and I thought it would be useful to share the answer, straight from our data team.

Let’s say I was diagnosed with breast cancer, and the doctors choose one of five treatment options.

That has an okay chance of working.

But let’s say we use factors like my genetic makeup and medical history. That will allow the medical team to assign me to a cohort of similar patients who had treatments in the past and therefore can predict which treatments have a higher change of success.

In other words, it allows analysts to personalize the treatment much more narrowly, to my individual situation.

Does that make sense?

It’s no longer a one size fits all solution, and my chances of recovery increase significantly.

So what are the parallels to wine?

No consumer is the same, and no vineyard or winery is the same, the way that no patient in a healthcare situation is the same. We all have variables that are individual to us.

It means that the experience and communication – in the hospital, and around wine – can be personalized and customized.

That’s what data does, and that’s what our team knows to do best.

Please let me know if we can help you, and your data.

Thank you, as always, for reading.