3 Top Wine + Data News Alerts that Bode Well for 2020
The purpose of Enolytics 101, since our very first post a few years ago, has always been to expand the conversation around wine + data, and to raise awareness about its potential to help wine businesses everywhere.
You could argue that that strategy is working, if you judge by the number of industry-wide invitations that Enolytics has received to present or discuss our work.**
The ability to have conversations now around wine + data, that weren’t possible even a few years ago, is we think one of the most promising and significant themes for those of us who care deeply about strategic intelligence to move our businesses forward.
Here are two additional wine + data news alerts that we think bode well for 2020.
Our article on climate change for Wine Enthusiast’s Beverage Industry Enthusiast platform, highlights the gamut of data-based opportunities to study climate change. More importantly, it emphasizes the complementarity of thinking both scientifically and practically, by balancing cutting-edge technology with “old world wisdom.”
We’re honored to be shortlisted as one of the top ten providers of WineTech solutions, upcoming in the March issue of Food and Bev Tech Review. “The advances in technology are presenting exciting opportunities and influencing wine production, distribution, buying, and consumption,” the editors write. “At the same time, technology is transforming consumer behavior and expectations, with which adoption rates of technology in this space is faster than ever.”
We couldn’t agree more.
Wine + data has arrived. Are you on board, for 2020 and beyond?
Please be in touch. We’d love to discuss possibilities.
Thank you as always for reading –
Cathy
** In Q1 of 2020 alone, we’re involved in the following:
Two sessions at the Unified Wine & Grape Symposium in Sacramento; see the full schedule here. On February 5, I’m moderating the panel called “Tapping into Consumer Trends and Why They Matter for Wine,” and I’m speaking on the panel called “Data Matters: It’s Not Your Size, It’s How You Use It.”
Wine Paris, on using data to navigate the market for French wines in the US.
B.E.V. NY (Business, Enology and Viticulture New York), on best practices for using data to track sales.
Wine Marketing & Tourism Conference in Oregon, on case studies and insights derived from wine tourism data.
In addition, in April, I’ll be teaching a course on data and storytelling to MBA students in the Food & Wine program at the University of Bologna Business School, and my co-worker and I will be keynoting a women in data science event in Atlanta, where we live.