Introducing the “Lookbook” That Tells the Story of Data for Wine: Insights You Wouldn’t Be Able to See Otherwise

Sample Visualizations from the How Much? Lookbook

Six more weeks.

Believe it or not, that’s how many Fridays are left in this calendar year (minus the major holidays). Which means there will be six more Enolytics 101 posts in 2020.

That’s perfect timing, because six weeks is precisely how much time I need to tell you a story, specifically about data in wine.

Who. What. Where. When. Why. How much?

Those are the six fundamental building blocks of any good story. Each week for the next six weeks, we’ll be focusing on a different one of those questions that, together with their visualizations, help us to tell the unique and compelling story of data in your business specifically as it relates to DTC/e-commerce.

This week we’re starting with the How Much?

How much wine are we selling?

How much money are we making?

And a whole series of other “how much” illustrations that you wouldn’t be able to see otherwise, and definitely not by looking at spreadsheets. Spreadsheets don’t show relationships, but relationships are the best part of the story. As an example, check out this lookbook image showing the relationship between Sales Associate, Channel and Promotion.

Let me invite you to view this week’s entire “lookbook” of data visualizations when it comes to the “How much?” of your business.

As we interviewed winery owners and DTC managers about their data stories, we listened and observed then distilled their responses down into what’s most important for them to see when it comes to “How much?”

Some of the most popular requests in terms of How Much? Average Customer Value. Average Order Value. Average Price Per Bottle. Average Discount. Average Margin. Average Refund Ratio to Net Sales. Cases Sold. Unique Customers. Etc.

Please note that these images are like the table of contents in a book. They’re a start, with a whole lot more to follow. More in terms of “How much,” that is, and more in terms of the Who, What, Where, When and Why as well.

Bonus? The images are dynamic, meaning you can choose the storyline you want to follow.

I look forward to sharing the next chapter of the story with you next week.

Happy reading, and thank you for your interest —

Cathy