5 Pro Tips for Post-Pandemic DTC Planning
Strategies for the pandemic, and post-pandemic planning.
Those two topics have been the focus of our content recently, for good (obvious) reasons.
This week we'd like to shine the spotlight on tips and guidance from two co-presenters -- Adrienne Stillman from WineDirect and Alex Koral from Sovos ShipCompliant -- of our recent webinar on DTC engagement for the road ahead.
The on-demand slides and recording of the webinar are now available here. For the moment, here are five takeaways that rose to the surface for me as solid, pro advice for any winery and wine business navigating their way through our current circumstances.
It's a rough ride, no doubt about it. But consider these tips as reliable strategies to steady your hand.
Consider how you can re-acquire some of your existing mailing list members. Ideas include special email offers, phone sales campaigns, direct mail and social media advertising.
Multi-channel campaigns are more successful than single-channel.
During this emergency, when concerns about proximity with other people are top of mind, states are looking the other way and relaxing signature requirements for alcohol delivery.
Failure to comply with the absolute requirement that alcohol not be sold to people under the age of 21 carries the risk of criminal prosecution, which can be imputed from the carrier onto the winery.
Incentivize fans to evangelize on your behalf by offering special gifting opportunities and rewarding referrals.
(Sidebar: I've lost track of how many marketers have told me they're going to implement a spin-off of Adrienne's "shoe box postcard" idea! It's a simple idea that's also fun and fresh, and it gets people talking about your brand.)
Please refer to the complete FAQ here, and naturally reach out with any questions or for further clarification.
Thank you, as always, for reading --
Cathy