Spring Cleaning: Refresh Your Thinking on Wine + Data
This week, a refresh.
With the first two months of 2021 under our belt, and as we turn the corner into Spring, it feels like the right moment for a refresh.
For Enolytics 101, that means breathing fresh air into the content we share with you each week. That starts with a “reset” of why you open and read this newsletter each week.
Our intention has always been to expand the conversation around data + wine, by sharing success stories and learnings from our work in this space. The goal, ultimately, is to boost wine businesses through the smart use of data analysis and technology.
So this week, we’d like to be super clear about how you can boost your business, and what our team does to help.
Three things:
Ecommerce data analysis. This is a robust, AI-driven analytics platform for every ecommerce channel, including Club, website, tasting room and telesales.
Depletion data analysis. Similar to the ecommerce offering, our advanced analytics platform for depletion data is robust, AI-driven and intuitive. It’s user-friendly, supported by start-of-the-art technology in the background.
Segmentation and data cleansing of customer databases. We think of this as low-hanging fruit, and also a first step into the data journey. Not quite ready for advanced analytics, but wanting to derive more value from your data? Start here.
Your data is incredibly valuable, at each of these three phases.
Your customer database enables granular and highly effective marketing campaigns based on variables like location, age and gender. Check out our previous posts on how this actually works, part one and part two.
When it comes to depletion data, there is far more potential here than tabular reporting. Forecasting, for example. An easy and intuitive interface. And feeding your website with all of the locations where your wines are available. That’s just for starters.
Finally, by this point, no one needs to be convinced of the value of ecommerce. But maximizing results by the smart analysis of factors like demographics, purchasing history, behavior and preferences? That takes it to the next level of profitability.
Those three offerings. Those three reasons why.
That’s the beginning of our level-set this spring season. We hope it makes sense, and that you’ll be in touch if you’d like to learn more.
Thank you, naturally, for reading.