3 Top Priorities Right Now for Wineries and Their Ecommerce Data
Let me hit pause on the video for a moment.
The video series, that is, that we announced last week that illustrates the highlights and features of our segmentation modules. We’ll get back to it next week, especially since there’s a direct line between the segmentation process and increasing revenue in your ecommerce business.
It’s information we definitely want to put into your hands. Here is the link directly to the video.
This week marks exactly one month (already!) since we officially launched our exclusive opportunity for WineDirect customers, so we wanted to take a moment to share what we’ve learned and experienced so far as we’ve demo’d the dashboard and onboarded new customers.
What are wineries drawn to first, when it comes to analyzing their ecommerce data?
Of all the functionality that’s available, what do wineries prioritize?
Here are three priorities we’ve noticed, and what each one says about what matters to wineries now.
Daily Emailed Reports
Summary reports that land in the inboxes of specific people on the winery’s team, customized with the information that matters to them most. It’s very simple and efficient. Yet also super (super) effective for communicating updates, and letting key people know what they need to know now.
Data Cleansing
Here’s where we identify “bad data” about customers, including invalid email addresses and faulty phone numbers, and also “bad data” about products, such as varietal or department. Lightbulbs go on for wineries when we flag a piece of data and they see the relationship between that data and one of their processes. Cleaner data, in general, means more accurate analysis which leads to better business.
Who Bought My Wine?
“Know your customer.” There may be no more fundamental principle in sales and marketing, so it’s natural that wineries prioritize this functionality. We enhance the customer data and visualize it to create profiles, complete with features like gender, affluence, generation, age and geography. The best part? The profiles that wineries create within the system reflect actual customers who have bought the winery’s own products, and there is nothing theoretical about it.
“There is nothing theoretical about it.”
It’s a great way to summarize and bottom-line today’s email.
Real data. Your own real data, in fact, and the analysis that enables you to sell more wine and accelerate your growth.
That’s what we’re here to do. Please be in touch, and let me know if we can get this system in your hands too.
Thank you, as always, for reading –
Cathy