Customer Success Spotlight: 5 Inspiring Ways that Soter Vineyards’ DTC Business is Better Now
Image Credit: Andrea Johnson
These past few weeks you’ve had a chance to see behind the scenes at wineries who are putting next-generation business intelligence to work for them. You’ve heard from your peers and, we hope, you’ve been inspired to bring some of their successes home to your own Tasting Rooms, marketing programs, and decision-making executives.
For this week’s customer success spotlight, we’re turning our attention to the Pacific Northwest, and to Oregon’s Willamette Valley specifically, to Soter Vineyards in Carlton.
Here are five ways that Soter is are making the most of the software, thanks to super users Julia Bandy and Autumn Prull, Soter’s Director of Consumer Sales and Marketing (Jules) and their Director of Membership and Outreach (Autumn). Feel free to let them inspire you too!
Reporting is more efficient and insightful
Highly segmented and customized customer communications
Increased sales through more targeted emails, texts and calls
Complex reports within our own company
Budgeting tool and real-time tracking
“Enolytics has enhanced our ability to analyze our business from every single DTC angle,” Autumn said. “We know as we continue to build on our own skills and understanding of the program, even more will be possible.”
To Soter’s credit, they also open the door of Enolytics to their external consultants, who multiply the effectiveness in true “all hands on deck” fashion.
Still, there is more to do, and more that we all know can be done. Partly it’s learning the system most thoroughly, which leads to possibilities and requests that haven’t even been thought of yet.
Here’s the bottom line: You don’t have to do any of this by yourself, and it’s very much one step at a time. Yes, the data is already THERE and you own it, and that’s the source. That’s your running start.
The next step is to onboard the software; you have literally nothing to lose with our 30-day free trial period.
During those 30 days, you have access to all of the support and resources, including us personally, to really start strong.
Your success, like Soter’s, grows and thrives from there, one step at a time.
Please be in touch. We’d love to help.
Thank you, as always —
Cathy