DTC Mid-Year Update: Q2 Report Available Now from WineDirect and Enolytics

Here’s the coolest thing IMO about doing quarterly updates to the DTC landscape…

It’s current, immediately relevant, and very much up-to-date.

We hope that’s how you’ll feel about our latest release in partnership with WineDirect, the Q2 2022 report, available for download now.

What has Q2 brought the wine industry when it comes to DTC?

Here are a few highlights:

• Q2, and the timeliness of these reports, give us an exceptional opportunity to explore of-the-moment trends like the sale of rosé wine, which in the northern hemisphere is a distinctly Q2 occurrence.

• We put Q2 in context with the rest of the year, of course, and we also isolate quarterly performance relative to the same quarterly performance in previous years. In 2022, that’s meant a comparative look at Tasting Room sales in particular as visitors return — or not — during the spring/early summer season of April, May and June. How have visitor numbers shaped up so far this year? Download the report to find out!

• We love exploring channel performance quarterly and annually, and so far in 2022 there are valuable insights about Website performance, for example, relative to Tasting Room performance, which is closely linked to Wine Club performance. Each channel has their own takeaways, which are even more instructive when considered within the context of other channels along the sales funnel.

DTC is an entire ecosystem, and we’re excited to keep our finger on the pulse of its health.

Please download the report and register for our Q2 webinar on Thursday, August 11 at 11 am PST / 2 pm EST.

Maybe you have some questions in advance that you’d like to see us address? Just drop me a line, as always, or just give me a call at 702.528.3717.

Thank you, as always, for reading, for viewing, and for your interest —

Cathy