End of Year Gratitude for You: Wine, Data, 2024

Things came to LIFE, right in front of my eyes.

These past few weeks, I've been working my way through the list of wineries who work with Enolytics, one by one. It was like taking a "visual inventory," both of our community and also of wine data in the country on this very day.

I'd click on "Where Did We Sell?" to see a particular winery's nationwide heatmap of customers. (The image at the top of this post is a stylized version of how that looks.)

I'd click on "Who Did We Sell To?" to see the demographics of their customers illustrated, from Gender to Affluence to Generation.

I'd click on the "Lifetime Performance" of the Sales Associates, for a glimpse into the hustle and bustle of their tasting rooms.

And so on, from this winery in Virginia to that winery in Washington state.

Two things became abundantly clear.

One is that there are PEOPLE - real, flesh-and-blood people - inside all of this data. They come to life, as we look into who they are to where they live to what they buy.

And second, the work you do for your wineries MATTERS. Like, a lot.

Your work, every day, touches real people. It makes a difference. Sometimes it can be easy to lose sight of that, which is why the reminder and the evidence of this "visual inventory" of our community is so impactful.

What you're doing here matters. Thank you for letting us be part of it.

Let me close this last Enolytics 101 of 2024 with our warmest wishes for a happy and healthy holiday season, and with our deep gratitude for your companionship on this journey.

Thank you, as always, for reading. Thank you for being here. Thank you for all that you do.

With sincere appreciation,
Cathy