Enolytics is Proud to Announce Ed Thralls as Our Newest Team Member

Enolytics, creator of the most advanced DTC and Depletion analytics platform for the wine and spirits industry, announced today that Ed Thralls is joining the team as SVP Professional Services. In this role, Thralls will oversee business development, marketing and consulting services.

Thralls is a seasoned executive with close to 30 years of leadership experience in the wine and fintech software industries, harnessing an in-depth understanding of utilizing data to inform actionable business decisions.

“Ed is exceptionally well-suited to take Enolytics to our next level, and we’re incredibly fortunate to have him on our team,” said Cathy Huyghe, Enolytics co-founder and CEO. “He is also an early adopter of the software, and can speak to its usefulness as a peer to any winery leader today. Plus, we have always enjoyed working with him!”

Thralls comes to Enolytics from Mira Winery in Napa Valley, where he served as President, driving a rapid-growth, consumer-focused business model utilizing Enolytics' products and services, resulting in 30 percent year over year DTC channel growth. Previously, he served as General Manager for Benovia Winery in the Russian River Valley, directing all sales, marketing, hospitality, and business operations. Before that role, he served as the Director of Consumer Sales & Marketing at Flowers Vineyards & Winery and Huneeus Vintners.

“The talented team at Enolytics have established themselves as the data analytics leader in the wine & spirits space in a short period of time without question,” Thralls remarked. “I am honored to join such an accomplished and visionary team and to assist in developing products and services that help wineries of all sizes succeed and grow in these challenging times.”

Thralls holds a Bachelor of Science degree in Information Science from the University of Florida and an MBA in Finance from Georgia State University. He studied winemaking at UC Davis and is a Certified Specialist of Wine (CSW).

A warm welcome to the team, Ed!