The Right DTC Wine Offer, to the Right People, at the Right Time. Here’s How

Image Credit: Survey Legend

“What’s your favorite way to segment your customer list?”

That’s a (very specific and admittedly a little odd-sounding) question I’ve been asking all this week, as I’ve been gathering ideas for next week’s webinar with Commerce7.

On Tuesday, April 5 at 11 am PST / 2 pm EST, we’ll be coming together to talk about five customer lists to target immediately, and ways to grow your share of market.

I hope very much that you’ll join us.

I also hope that you’ll share your response to the question above, especially now that you know why I’m asking: What’s your favorite way to segment your customer list?

It’s about making the right offer to the right people at the right time.

Those are three ways to segment your customer list right there — the right offer (segmenting by varietal, say) to the right people (segmenting by top customers, for example, or customers in a specific market) at the right time (like when they’re at risk of leaving your Club).

It’s a great opportunity to get creative and maybe even — get this — have a little fun with it!

We’re here to help, and especially to brainstorm both in terms of identifying your segments and generating the appropriate content to deliver to the people who make up those segments of your customers.

Let’s talk about it on Tuesday at 11 am PST (or anytime, actually). Please register for Tuesday’s webinar here and schedule a time to talk anytime here.

I look forward to seeing you and hearing your ideas.

Thank you, as always, for reading —
Cathy