Heads Up! What You Need to Know ASAP if You're Moving Your DTC from One System to Another

From the Desk of MIchelle van der Lugt...

It's a question we're hearing a lot these days.

"We're moving our DTC from one platform to another, and I'm nervous about it. What do I need to know?"

First, you're right to be careful. Data migrations are a vulnerable moment, and we've seen too many wineries lose too much of this valuable asset (their data!) in the process.

That's why we just launched a new tool designed specifically to help wineries avoid losing valuable customer data during a migration. We've learned from our own experience doing data migrations, and from the mistakes that could have been avoided that caused wineries to lose hundreds, and up to thousands, of customer profiles.

The problem is that those mistakes only show up during the import step. Which is too late. There's not time to fix the problems in advance.

Enolytics' new feature flags those issues before you make the switch to your new platform of choice, giving you a chance to fix them ahead of time.

Most of all, it ensures that all of your data migrates to your new DTC system.

Here is a quick 2-minute walkthrough video, using a dummy dataset.

Even if you're just starting to explore your options, this process gives you a clear view of how clean your data really is and what might need attention.

Curious how this looks with your own data? I know I would be! Just reply to this email or grab a time using this link. It doesn't cost anything to run a check with your own data. We'll walk you through it live, and then you'll be informed and prepared with what to do next.

Let us help you.

I look forward to talking with you soon --
Michelle