How to Revolutionize the DTC Approach at One of the World's Biggest Wine and Spirits

We cut our teeth on "small."

For the first several years at Enolytics, we worked with small and a few medium-sized wineries to get the technology right. We asked a lot of questions to very patient winery DTC people, and listened hard to the answers.

What do you need? What is hard about what you do? What would you like to be able to do?

We asked those kinds of questions, and we tried to build software that responds in kind. First it was proof-of-concept. Then kicking the tires. Testing. Testing. Testing.

It was slow-going, not gonna lie. But eventually we saw adoption, and creative uses of the technology, and some very impressive success stories. It was, and continues to be, highly motivating, to see Enolytics in play at small and medium-sized wineries.

Then a few of those smaller wineries ended up being part of some very very large wine businesses, and the landscape shifted. We asked some different questions, about things like scale and "multi-tenant views" and Venn diagrams of shared customers. Again, we listened hard to the answers.

That brings me to what I'd like to share with you today: This article, published on The Buyer, about Lingua Franca's use of Enolytics and how it has revolutionized the way their parent company, Constellation Brands, approaches DTC.

Please have a look, and of course let me know if you have any thoughts or questions.

My perspective is that it's amazing. And still highly motivating. And I love that every day we think about those original questions regardless of the size of the winery we're working with.

What do you need? What is hard about what you do? What would you like to be able to do?

Tell me. I'm a good listener.

Thank you for reading -
Cathy