The "Data Person" at Your Winery, and Their Job Description

Think you’re right for the role of the “data person” at your winery?

You are, if you’re ready to become proactive about data, leverage it to grow the business, and earn yourself a seat at the decision-making table.

You are, if you want to earn revenue in a very efficient and effective way, which earns respect and esteem among your peers.

You are, if you want to lead your organization to success and profitability by shifting the way of thinking, and adapting to the new reality of the wine business.

You are, if your perspective falls on the “IN” side of this matrix about how data and a shift in thinking will ensure your wine business adapts and thrives:

When it became possible to ship wine directly to customers across the country and consolidation squelched the wholesale channel for small to mid-size wineries, the DTC manager role began its rise.

Then, social media hit the scene as a new channel to market to and connect directly with your customers that led to the upsurge of the digital marketer role. Today, it’s time for the data leader to excel.

Every organization needs a data champion to steer the timely and actionable management of information in your business. 

Are you that person? 

We hope so. To support you, we give you free training and a deep well of resources and support. Even better, we’re showing the industry what “the data person” looks like in their day-to-day environment, during our session next week at the DTC Symposium.

Please join us there, and drop us a line if you want to join this journey that’s changing the industry.

Thank you, as always, for reading.