It's a Busy Week! New DTC Report + Six Upcoming Programs for Wine and Wholesale Data Insights
This week a whole lot of things are coming together, especially when it comes to two primary streams of wine data, that is, from the DTC and wholesale channels.
You may have already seen that the latest DTC report, with insights and updates to close out 2022, has been released this week from WineDirect x Enolytics. Please request yours here, free to download. In addition, for those of you who are WineDirect customers, please request your own DTC comparison report that presents an apples-to-apples comparison or your winery's performance relative to your competitive set's according to Price per Bottle. This is also at no cost to you.
That's part of the DTC news this week, and it's an effective bridge to the other side, the one with wholesaler data. Here's a run-down of our upcoming schedule of events and presentations, where both DTC and depletion data is at the core of the content.
I hope very much that you'll join us, and of course weigh in with your questions and opinions.
I look forward to seeing you, and hearing you too. Thank you, as always, for reading.
Cathy
WHAT: Big Wine Data, Big Wine Disrupters (co-presentation with Steven Harrison of VINOshipper)
WHEN: During the B.E.V. NY 2023 conference from March 28 to 30 in Syracuse, New York
Register here.
WHAT: WSWA Access Live. Find me as a guest in the VIP suite, to discuss our combination of DTC with depletion data.
WHEN: April 2 to 5 in Orlando, FL
Register here.
WHAT: Review of WineDirect x Enolytics 2022 Impact Report (virtual)
WHEN: Wednesday, April 5 at 2 pm EST / 11 am PST
Register here.
WHAT: How Has the Pandemic Changed DTC? Post-Pandemic Go-To-Market Strategy
WHEN: During the North Bay Business Journal Wine Industry Conference on Thursday, April 20 in Santa Rosa, CA
Register here.
WHAT: Leveraging DTC Sales Insights to Grow Sales Nationally
WHEN: During the WIN Sales Symposium on Thursday, May 11 in Santa Rosa, CA
Register here.
WHAT: Let Data Talk: The New Conversation Between DTC and Depletion Data, and How Suppliers Can Benefit from It
WHEN: TBD during a webinar hosted by VIP