Last Chance for Your Free Wine DTC Comprison Report!

It’s the end of an era! And your last chance to take advantage of a really cool perk of wine + data.

You may know that, for the last few years, Enolytics has been able to offer comparison reports to WineDirect customers on a quarterly basis. Any WineDirect customer could request their own report that compared their winery’s performance side-by-side against wineries within their competitive set (as defined by Average Bottle Price).

This arrangement for the comparison reports was thanks to an ongoing relationship between WineDirect and Enolytics, that also led to the series of reports analyzing hundreds of millions of data records, offering granular trend analysis of every channel of DTC wine sales.

You may also know that Commerce7 acquired WineDirect’s SaaS division a few weeks ago. One impact of that development is that the most recent quarter’s data — Q4 2024 — is the last time we’ll be able to offer the comparison reports to WineDirect customers.

So now’s your chance! If you’re a WineDirect customer, please request your comparison report now. It was a sweet moment in the evolution of wine + data and we’re sorry to see it go in the original iteration. As we continue to build statistical significance through ENO Insights, however, we’ll be able to offer a different version to all wineries.

Stay tuned for that. In the meantime, if you’re a WineDIrect customer, go ahead and request your comparison report today!

Naturally, let me know if you have any questions at all, and thank you. as always.
Cathy