The Value of Your Time, and How to Budget for It in 2025

From the Desk of Michelle van der Lugt, Strategic Account Manager at Enolytics:

What value, really, do you place on these things?

• The value of your time... When you're awkwardly segmenting your customers for a campaign—often with guesswork and a prayer that it works! ;)

• The value of your strategy when you're trying to retain Wine Club members without a clear understanding of what’s working and why.

• The value of your energy when decisions are made without the data to back them up. (Let’s hope no one asks for the numbers... and heaven forbid they actually check them!)

• The value of your peace of mind when you understand at a simple glance how your winery is performing and what you should actively focus on.

• The value of your skillset when you waste hours, month after month, on creating the same sales reports over and over again.

When wineries tell me, "We don't have the budget" for a tool like Enolytics, I understand. But I also know this truth: It’s rarely about the budget. It’s about seeing the value in what they’re investing in.

When you add up the hours spent battling poor data with a dull knife (hello, duplicate records, badly formatted emails, and frustrating VLOOKUPs), it becomes far less about cost and far more about value -- of time, strategy, energy, peace of mind, and skillset.

What is the value of these things to you, and to your winery? And how much more could it be worth if you had the tools to succeed?

Let's schedule time to talk about it. We've expanded our pricing options this year to fit budgets of every size and shape, including ENO Insights (which is literally free).

Now is the time to plan your budget wisely for 2025. Even if you think it's too late, don't worry. About 80 percent of wineries we onboarded this year did not budget for Enolytics ahead of time.

Let's talk about budgets. More importantly, let's talk about value.

Thank you,
Michelle