When Your Big Spenders Also Give Gifts: The Hidden Category of Holiday Shoppers

It’s like a hidden category of holiday shoppers.

Your customers, that is, who buy bottles of wine from you in order to send them to others, and who happen to do that during the holiday season.

Do you know who they are? Or, do you know how to find out who they are?

This week’s new video has the answer. It’s super short (less than two minutes) and it highlights a clever strategy for segmentation with holiday sales offerings in mind.

Current customers can access the video through our Support Portal. Just type “gifters” in the Help widget on the bottom right of your dashboard.

"Having all of our shipment data at our fingertips in the Advanced Reporting module is making our gift giving plan a breeze this year!" said Jackie Morgan, who uses Enolytics at her role in Sales Administration at Morgan Winery in Salinas, California. "We're able to spend less time pulling our data, and more time strategizing."

Not a customer yet? We’d love for you to see it too. Just let us know.

Thank you, as always, for reading and for watching, and for your ongoing interest in this work.
Cathy