Wine Data Superhero Series: Left Coast Marketing, and Killing Frankenstein

Diligence is a superpower.

There are, without a doubt, some sexy wins of wine data. The super clever campaign, for example. The hyper-segmented customer lists. The 30x ROAS (Return on Advertising Spend). 

As an early example in our Superhero series, though, I’d like to hover over some “wins” that are a little more utilitarian: reporting and efficiencies. 

“Since COVID, reporting has become much more important,” said Tony Immordino, owner and partner at Left Coast Marketing in Healdsburg. “We’ve had to justify our services.”

That means bringing beneficial insights to all of their weekly calls with winery clients. That means saving time, and it means saving money by identifying efficiencies and phasing out redundant or outdated systems. It means knowing when to tap into Wine Club members when they see that the winery’s web store is slow on sales.

It’s about monitoring, upkeep and maintenance. It’s about incremental wins that, with diligence, translate to powerful, significant success over time. 

Working with wine data also takes away the mystery, Tony said, of what’s going on in the background.

Tony says that Enolytics makes it easy to identify gaps in sales strategies, and to visually communicate that to their customer. “Some of the industry is afraid of tech,” he said. “We’re able to spoon-feed them that perfect data.”

Streamlined, efficient use of technology makes Left Coast Marketing’s job easier too. “A lot of people are making a Frankenstein of information, from Google Analytics and social media reporting and sometimes ten different tools, all doing something different,” Tony said. “It becomes a rat’s nest of tracking everything down.” 

Enolytics helps to consolidate a number of those tools, which increases efficiencies and saves wineries money. By this point, Tony considers Left Coast Marketing to be master users of Enolytics’ software, which translates into a benefit for their winery customers. 

“We’re bringing this data partner insight to their table,” he said. “We want to hold their hand.”