Unlock Revenue Growth and Member Retention with Enolytics DTC
Instantly view and evaluate the health of your business
Identify Members “At-Risk” of Leaving
Identify customer segments for revenue generating campaigns
Target up-sell opportunities with basket analysis
Improve budgeting and forecasting
Ideal for Wine Club, Tasting Room, Events, Sales, Marketing, Accounting and C-Suite Executives
Average 2022 + 2023 Wine Club Growth Rates
Our Software
Explore the Enolytics DTC
Modules
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Sales
Easy-to-understand questions helps you see (literally!) the Who, What, Where, When and How-Much of your business
Highlight top-performing varietals and wines by sales and volume
Use basket analysis to identify cross-selling and upselling opportunities
Leverage our enhanced demographics to create hyper-targeted outreach to your customers
Carefully budget and forecast for your business, using our monthly and 12-month rolling views and predictive analytics.
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Tasting Room
View tasting room sales associate contribution to performance and variance to goals
Understand what wines and types of wine perform best and sell most seasonally
View monthly and rolling 12-month performance that drives forecasting and budgeting for the tasting room
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Wine Club
Identify wine club members who are most likely to cancel their membership
Understand churn metrics for each club tier
Identify customers who are perfect prospects to join the wine club
View monthly and rolling 12-month performance that drives forecasting and budgeting for the wine club
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Contacts
Identify where in the sales funnel each customer resides
Automatic customer segmentation by RFM (recency, frequency, monetary) analysis that drive hyper targeted marketing campaigns
Understand Lifetime Value (LTV) of each customer
Identify potential contact duplicates
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Products
Track performance by Varietal, Wine, Individual SKU, Bundle, and Non-Wine Products
At a glance, understand each product's KPIs such as Net Sales, Lifetime Net Sales, Margins and Discounts
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Data Quality
"Good data in, good data out!" Our Data Quality module helps you convert all of your data to "good data."
Identify (so that you can correct) "bad data" within a variety of check points.
For Customer data, check birthdate, name, address, email, phone and possible duplicate records.
For Product data, check variables like Department, Bottle Size and Vintage.
Check for possible duplicate records.
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Advanced Reporting
The most robust report creation tool in the wine industry that enables you to create any report you need, visualized in a variety of formats, within minutes.
User-generated report interface empowers you to customize the mix of Dimensions and Measures, according to the information you need to know.
Bookmark feature enables you to "Save" a report you'll need again and again. The data will refresh with the most recent data, each time you open the report.
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Advanced Segmentation
Identify customers who did one type of behavior but not another. For example, Wine Club customers who never visited your Tasting Room. Or customers who bought one vintage of wine but not the current vintage.
Segment according to Varietal, Wine, Product and Channel.
Easily create "cohorts" of customers who share common behaviors, for more targeted outreach.
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Budget
Budget is the one module that is populated separately from the winery's DTC provider. Enolytics provides the template for the winery to complete.
Track your budget by timeframe (Month, Quarter, Year), Order Type and Category.
Drill down into specific options including Channel (Tasting Room, Club, Ecommerce) and Sales Associate.
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Multi-Tenant
If you are a business group or wine company that owns and manages multiple business units or wine brands, you may be wondering how can you can get a comprehensive view of all your brands individually and organizationally.
Our multi-tenant capabilities remove the heavy lifting of manually retrieving and aggregating data from disparate sources and eliminates significant margins of error, stale data and hours upon hours of effort. Your brands can exist on different wine datasets or tenants (Wine Direct, Commerce7, VinSuite or eCellar), it doesn’t matter.
Take advantage of all the power of our advanced analytics, AI and decision analysis with the ability to view performance and analyze your data at the company level as well as drill-down capabilities to the brand level.es here
DTC Analytics Systems Comparison Chart
Enolytics: Transforming Wineries with Innovative, Growth-Centric Solutions!
Source: WineDirect x Enolytics DTC Impact Report Data
Boost Your Winery's Success with Enolytics: Where Pioneering Solutions Meet Industry Excellence. Our advanced methods have driven our partners' DTC sales to a staggering 17.9% growth in both 2022 and 2023, considerably surpassing the country's average growth of 5.2%.
Visualize transforming your $2M DTC sales from 2021 to an outstanding $2.36M by the end of 2023, as opposed to the industry's typical rise to merely $2.12M. Your wine club could have expanded from 1,000 to 1,113 members, unlike others who saw a decrease to 988 members.
With Enolytics, it's not just about staying afloat; it's about flourishing. Embrace the future of the wine industry and seize your success now.
Fan Favorites
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Powerful Analytics
Our software offers a robust range of features such as customer segmentation, club acquisition/retention algorithms, market basket analysis, forecasting and budgeting, data cleansing tools, and hundreds of key performance indicators. It's an ideal solution for wine club, tasting room, event sales, marketing, accounting, and executives.
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Advanced Segmentation
Ensure your customers feel seen as individuals. Our segmentation tools make it easy to create hyper-targeted customer lists, so that your outreach speaks to their personal experience with your winery.
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State-of-the-Art Data Cleaning Tools.
The best results start with the cleanest data. Our automated, integrated tools identify inaccuracies that can be fixed immediately in your database.
Other Enolytics Solutions and Services
Enolytics Depletion
Increase velocity, retain accounts and identify market expansion with the help of depletion, DTC and geographic account data together.
Eno Insights
Free Daily DTC Performance Reports for any winery with a compatible DTC System. No Joke! It’s our gift to the wine industry.
Commerce7 Migrations
Enolytics is an official Migration Partner of Commerce7. We will ensure ALL your data is migrated and efficiently verified prior to go live.