3 Takeaways I'm Not Supposed to Mention about the WineDirect x Enolytics Town Hall Webinar

Here are three takeaways from this week's "town hall" webinar, summarizing the latest WineDirect x Enolytics DTC report, that are publicly appropriate for me to say:

  1. Hundreds of people signed up for the live broadcast and/or to receive the recording afterwards.

  2. The chat box was BUZZING in response to the "town hall" format, and our requests for audience feedback and input.

  3. As a presenter, the hour-long webinar felt like a lightning round! There were a lot of moving parts and I tried to keep up.

Here, too, are three takeaways that are more personal, that I'm saying to readers of this newsletter specifically:

  1. Hundreds of people signed up, even though we aren't the only or even the first organizations to release a DTC report about trends from 2023. We are, however, the first to offer candid, boots-on-the-ground, how-to recommendations from wineries who are bucking the general downward trends. Wineries are looking to improve, and they're hungry for ideas.

  2. The chat box was buzzing, both for sharing information currently known and for seeking new information that can steer decisions. Participants also asked clarifying questions, both about the All New WineDirect and about the logistics and definitions of data terms. To underscore the point above: people are looking to improve, and they (you) are hungry for ideas.

  3. It felt like a lightning round! I'm sure there were questions and comments that did not get addressed. We've "saved" those as seed ideas for future webinars and, if you'd like your question or comment addressed sooner or more urgently, you're very welcome to reach out to us here or by email (cathy@enolytics.com) or phone (+1.702.528.3717).

Most of all - on the record and off - we wanted to say Thank You for signing up, for your interest, for engaging, and for continuing to fuel this journey we're on.

I'm here and ready to hear your questions and ideas.

PS Here's the page on our website with previous webinar recordings and additional information. Have a look!

Thank you!
Cathy

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Some Wineries Buck the Downward Trends of Wine DTC. Here's How They Do It