Some Wineries Buck the Downward Trends of Wine DTC. Here's How They Do It

We love (really love) spotlighting and celebrating the successes of wineries who use Enolytics.

Today is our biggest opportunity yet to do exactly that.

You may have seen that the new 2023 DTC Impact Report, produced by WineDirect and Enolytics in tandem, is now freely available for download. I hope very much that you’ll access your copy for a level-headed look at 2023’s sales and trends in every channel nationwide.

The second half of the report is dedicated to wineries who are bucking the downward trends of the DTC market, and how they’re doing it.

This is where our spotlight wineries come in.

Colette Fay Simpson and the Team at Three Sticks Wines (page 22)
Nadia Kincade and the Team at Far Niente (page 25)
Julia Bandy and the Team at Soter Vineyards (page 26)
Melissa Schulte and the Team at Black Ankle Vineyards (page 29)
Rich DeCola and the Team at Bokisch Vineyards (page 30)
Zoe Lucas and the Team at Black Ankle Vineyards (page 31)

Each of them has generously shared how they’re using data to succeed and even thrive in today’s market.

Yes, I’m fangirling them. Frankly, they deserve it.

You know what?

You can do exactly what they’re doing. It will take time. But the more proofs of concept that we continue to show, the more confidence we’ll build within our industry to grow and thrive with data.

It’s happening. Get in there. Let me know how we can help.

PS My thanks, sincerely, to so many of you who responded via email, LinkedIn and Instagram to our "in memoriam" posts about Michael Longerbeam last week. We miss him too.

Thank you,
Cathy