Best Practices to Optimize Your Multi-Tenant DTC Operations
Portion of Enolytics’ sandbox dashboard, showing multi-tenant KPIs for three distinct brands in relation to each other.
For a long time — like, forever — one of the complaints around data in the wine industry has been how fragmented it all is. How all over the place. Different platforms. Different formats. Very hard, if not impossible, to weave together into a whole cloth.
This has been particularly true for larger wine businesses, with several brands (and several data ecosystems) under one (possibly leaky) roof.
Today we’re excited to share with you our efforts toward a solution to this ever-present challenge. We’re also excited to invite you to our live conversation about it, hosted by our colleagues and integration partner at Commerce7.
Here’s a keyword to keep in mind: multi-tenant, where a “tenant” is a wine brand that uses Commerce7 for their DTC business.
Larger organizations typically have several tenants, and sometimes those tenants may even be using another DTC provider in addition to Commerce7, which has typically added to the fragmentation.
Enolytics’ role, essentially, is to standardize the format of the data, regardless of its source (Commerce7 or WineDirect or vinSUITE or eCellar or Figure, for example). In other words, we’re taking apples and oranges and making them all apples.
And then we present every tenant side-by-side in an organizational overview, so that the parent business gets the full picture of every one of their brands in relation to the other.
Yes, each brand or tenant can also always be seen individually. But it’s the altogether, organizational overview, regardless of the data’s source, that’s the game-changer here.
Please join us for the webinar next week, at 10 am PST / 1 pm EST on Tuesday, October 3, on the uses and applications of this technology. Even if you are not specifically involved in a larger organization where multi-tenant visibility is a concern, we invite you to join the webinar and listen in.
The more eyes on this technology, the better. It will help us to improve and to continue to serve more of this industry that we love.
As always, please be in touch with any questions or suggestions. As always, thank you for reading -
Cathy